![]() ![]() Designers use abstract shapes to design logos and icons. They mostly have more than one meaning – direct and figurative. As abstract shapes are generally stylized, they are difficult to recognize, and only small details give a hint to what it is. The simplified versions of natural shapes and complex ideas are abstract shapes. In today’s world, spirals depict creativity and a fresh mind.Ĭommon meanings: growth creativity calmness intelligence. In some cultures, spirals represent knowledge or information. Spirals often co-relate with the circle of life and depict a journey or growth. These shapes exist in nature, like in shells and some flowers. An upright triangle brings the feelings of stability and balance, while the reversed one evokes feelings of risk, instability, and uncertainty.Ĭommon meanings: excitement risk danger balance stability. Although, triangles can have different meanings basis its placement and position. The placement of lines automatically moves the eyes to the top of a triangle or in the direction of its placement. Triangle is a dynamic, energetic, active and powerful shape which that associates with motion and direction. ![]() Unlike other shapes, circles don’t have angles, so it makes them softer and milder.Ĭommon meanings: eternity female universe magic mystery. That’s why round shapes provide the feeling of magic, mystery, and secrecy. Similarly, the ellipse is similar to the whole universe. Majority of the cosmic objects, including the sun, the moon, and the earth, relate to a circle. These shapes best portray the sense of eternity as they have no beginning or end. People strongly associate squares and rectangles with buildings, as they bring a sense of trust and authority.Ĭommon meanings: discipline strength courage security reliability Circles, Ovals, and Ellipses The straight lines and 90° angles of these two shapes offer a sense of reliability and security. Majority of the common things that we use every day, like our smartphones, walls, furniture, books, monitors, etc. These two shapes are the most widely used shapes. Shapes usually refer to geometric figures like squares, circles, rectangles, etc. Research and tests conducted over the years have helped professionals to establish meanings of each shape and how it can influence human perception. Similarly, quick response to shapes can tell what’s on the mind. A person’s liking towards a particular shape or figure can reveal their personality and character traits. There are many theories based on psychological tests which define the personality or mental state through shapes. ‘Psychology of shape’ suggests that every shape has a meaning attached to it, which influences our mind and reactions differently. ‘Psychology of shapes’ is the science studying the influence of shapes on people. Figures and shapes have a significant impact on our awareness and conduct. That’s the most basic way of how it is perceived. If you wish to design a house icon, the instant thought is a rectangle with a triangle on the top. It is possible to perceive and analyze every visual element in terms of shape. in this article, we will understand how the ‘psychology of shapes’ help designers to be more creative and create a fantastic user experience. It is paramount for designers to understand users, and apply psychological principles in design for creating a successful design. Many factors are influencing human perception, and one of the most critical factors in psychology. How people perceive a thing, makes a lot of difference. Perception plays a critical role in the success of any visual component. ![]()
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